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The Legal Basics Every Founder Must Know Before They Need a Lawyer

Legal problems do not arrive with a warning. They arrive with a bill — and a problem that was entirely preventable.

Sanju G Prakash

Marketing Is Not What You Say About Your Product. It Is What Your Customers Say to Each Other.

Sep 4, 2026

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6 min read

Marketing Is Not What You Say About Your Product. It Is What Your Customers Say to Each Other.

The founders who figure out marketing early build companies. The ones who don't build products nobody hears about.

Sanju G Prakash

Equity: The Most Important Conversation Founders Never Have Early Enough

Aug 31, 2026

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7 min read

Equity: The Most Important Conversation Founders Never Have Early Enough

Equity decisions made in the first week of a startup can take down the company in year three. Here is how to get them right.

Sanju G Prakash

Before You Build Anything, Know How Long You Can Afford to Build It

Aug 28, 2026

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6 min read

Before You Build Anything, Know How Long You Can Afford to Build It

Most founders run out of money before they run out of ideas. Here is how to make sure you are not one of them.

Sanju G Prakash

How to Find the Right Business Idea Before You Waste a Year on the Wrong One

Aug 24, 2026

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6 min read

How to Find the Right Business Idea Before You Waste a Year on the Wrong One

The right business is not the most exciting idea in the room. It is the one you are uniquely positioned to win.

Sanju G Prakash

The Invisible Force That Decides Whether Customers Choose You or Your Competitor

Aug 21, 2026

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5 min read

The Invisible Force That Decides Whether Customers Choose You or Your Competitor

Your product could be exactly what someone needs. If they can't immediately tell — they'll buy from someone else.

Sanju G Prakash

The Fundraising Trap: Why Raising Money Is Not the Same as Building a Company

Aug 17, 2026

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6 min read

The Fundraising Trap: Why Raising Money Is Not the Same as Building a Company

Raising money feels like winning. It isn't. It's the moment the clock starts.

Sanju G Prakash

The Best Product Rarely Wins. The One More People Hear About Does

Aug 14, 2026

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5 min read

The Best Product Rarely Wins. The One More People Hear About Does

You can build something extraordinary and still fail. Distribution is why.

Sanju G Prakash

Your First Hire Will Either Make Your Culture or Break It

Aug 10, 2026

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5 min read

Your First Hire Will Either Make Your Culture or Break It

You can fix a bad product. You cannot easily fix a bad culture. And culture is set in the first five hires.

Sanju G Prakash

The Hidden Pipeline Your Business Runs On — And What Happens When It Breaks

Aug 7, 2026

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5 min read

The Hidden Pipeline Your Business Runs On — And What Happens When It Breaks

The most expensive problems in your startup aren't the ones that crash. They're the ones that fail quietly.

The Danger of Building Exactly What Your Customers Ask For

Aug 3, 2026

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5 min read

The Danger of Building Exactly What Your Customers Ask For

Listening to your customers is good advice. Doing exactly what they say is a trap.

Sanju G Prakash

Startup Ideas

The Tiny Setting That Decides Whether Your Startup Gets Hacked

Jul 31, 2026

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5 min read

The Tiny Setting That Decides Whether Your Startup Gets Hacked

The most common way startups get breached isn't a sophisticated attack. It's a secret in plain sight.

Sanju G Prakash

The Legal Basics Every Founder Must Know Before They Need a Lawyer

Marketing Is Not What You Say About Your Product. It Is What Your Customers Say to Each Other.

Equity: The Most Important Conversation Founders Never Have Early Enough

Before You Build Anything, Know How Long You Can Afford to Build It

How to Find the Right Business Idea Before You Waste a Year on the Wrong One

The Invisible Force That Decides Whether Customers Choose You or Your Competitor

The Fundraising Trap: Why Raising Money Is Not the Same as Building a Company

The Best Product Rarely Wins. The One More People Hear About Does

Your First Hire Will Either Make Your Culture or Break It

The Hidden Pipeline Your Business Runs On — And What Happens When It Breaks

The Danger of Building Exactly What Your Customers Ask For

The Tiny Setting That Decides Whether Your Startup Gets Hacked

Startup Strategist by stratup.ai

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