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Building in Public: The Marketing Strategy That Turns Your Journey Into Your Audience

Sep 28, 2026

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6 min read

Building in Public: The Marketing Strategy That Turns Your Journey Into Your Audience

Some of the fastest-growing startups of the last five years built their audience before they built their product. Here is how they did it.

Sanju G Prakash
Sanju G Prakash
How to Run a Startup With No Technical Co-Founder

Sep 25, 2026

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6 min read

How to Run a Startup With No Technical Co-Founder

The belief that every startup needs a technical co-founder is one of the most expensive myths in entrepreneurship. Here is the truth.

Sanju G Prakash
Sanju G Prakash
The Second Founder Syndrome: Why the Person Who Starts Is Rarely the Person Who Scales

Sep 21, 2026

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6 min read

The Second Founder Syndrome: Why the Person Who Starts Is Rarely the Person Who Scales

The qualities that make someone a great founder are often the exact qualities that make them a liability at scale. Here is what to do about it.

Sanju G Prakash
Sanju G Prakash
The Art of the Pivot: When to Stay the Course and When to Change Everything

Sep 18, 2026

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7 min read

The Art of the Pivot: When to Stay the Course and When to Change Everything

The founders who pivot at the right moment build companies. The ones who pivot too late — or too early — don't.

Sanju G Prakash
Sanju G Prakash
The Hardest Part of Startups Is Not the Business. It Is Knowing If You Should Start One.

Sep 14, 2026

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7 min read

The Hardest Part of Startups Is Not the Business. It Is Knowing If You Should Start One.

Wanting to build a company and being built for it are two very different things. Here is how to know which one you are.

Sanju G Prakash
Sanju G Prakash
When Your Startup Won't Scale: What to Do Before You Give Up

Sep 11, 2026

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6 min read

When Your Startup Won't Scale: What to Do Before You Give Up

Every startup hits a wall. The ones that survive are the ones whose founders knew what to do next.

Sanju G Prakash
Sanju G Prakash
The Legal Basics Every Founder Must Know Before They Need a Lawyer

Sep 7, 2026

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7 min read

The Legal Basics Every Founder Must Know Before They Need a Lawyer

Legal problems do not arrive with a warning. They arrive with a bill — and a problem that was entirely preventable.

Sanju G Prakash
Sanju G Prakash
Marketing Is Not What You Say About Your Product. It Is What Your Customers Say to Each Other.

Sep 4, 2026

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6 min read

Marketing Is Not What You Say About Your Product. It Is What Your Customers Say to Each Other.

The founders who figure out marketing early build companies. The ones who don't build products nobody hears about.

Sanju G Prakash
Sanju G Prakash
Equity: The Most Important Conversation Founders Never Have Early Enough

Aug 31, 2026

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7 min read

Equity: The Most Important Conversation Founders Never Have Early Enough

Equity decisions made in the first week of a startup can take down the company in year three. Here is how to get them right.

Sanju G Prakash
Sanju G Prakash
Before You Build Anything, Know How Long You Can Afford to Build It

Aug 28, 2026

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6 min read

Before You Build Anything, Know How Long You Can Afford to Build It

Most founders run out of money before they run out of ideas. Here is how to make sure you are not one of them.

Sanju G Prakash
Sanju G Prakash
How to Find the Right Business Idea Before You Waste a Year on the Wrong One

Aug 24, 2026

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6 min read

How to Find the Right Business Idea Before You Waste a Year on the Wrong One

The right business is not the most exciting idea in the room. It is the one you are uniquely positioned to win.

Sanju G Prakash
Sanju G Prakash
The Invisible Force That Decides Whether Customers Choose You or Your Competitor

Aug 21, 2026

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5 min read

The Invisible Force That Decides Whether Customers Choose You or Your Competitor

Your product could be exactly what someone needs. If they can't immediately tell — they'll buy from someone else.

Sanju G Prakash
Sanju G Prakash
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