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Sanju G Prakash
Sanju G Prakash

Content Director

Building in Public: The Marketing Strategy That Turns Your Journey Into Your Audience

Sep 28, 2026

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6 min read

Building in Public: The Marketing Strategy That Turns Your Journey Into Your Audience

Some of the fastest-growing startups of the last five years built their audience before they built their product. Here is how they did it.

Sanju G Prakash
Sanju G Prakash
How to Run a Startup With No Technical Co-Founder

Sep 25, 2026

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6 min read

How to Run a Startup With No Technical Co-Founder

The belief that every startup needs a technical co-founder is one of the most expensive myths in entrepreneurship. Here is the truth.

Sanju G Prakash
Sanju G Prakash
The Second Founder Syndrome: Why the Person Who Starts Is Rarely the Person Who Scales

Sep 21, 2026

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6 min read

The Second Founder Syndrome: Why the Person Who Starts Is Rarely the Person Who Scales

The qualities that make someone a great founder are often the exact qualities that make them a liability at scale. Here is what to do about it.

Sanju G Prakash
Sanju G Prakash
The Art of the Pivot: When to Stay the Course and When to Change Everything

Sep 18, 2026

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7 min read

The Art of the Pivot: When to Stay the Course and When to Change Everything

The founders who pivot at the right moment build companies. The ones who pivot too late — or too early — don't.

Sanju G Prakash
Sanju G Prakash
The Hardest Part of Startups Is Not the Business. It Is Knowing If You Should Start One.

Sep 14, 2026

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7 min read

The Hardest Part of Startups Is Not the Business. It Is Knowing If You Should Start One.

Wanting to build a company and being built for it are two very different things. Here is how to know which one you are.

Sanju G Prakash
Sanju G Prakash
When Your Startup Won't Scale: What to Do Before You Give Up

Sep 11, 2026

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6 min read

When Your Startup Won't Scale: What to Do Before You Give Up

Every startup hits a wall. The ones that survive are the ones whose founders knew what to do next.

Sanju G Prakash
Sanju G Prakash
The Legal Basics Every Founder Must Know Before They Need a Lawyer

Sep 7, 2026

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7 min read

The Legal Basics Every Founder Must Know Before They Need a Lawyer

Legal problems do not arrive with a warning. They arrive with a bill — and a problem that was entirely preventable.

Sanju G Prakash
Sanju G Prakash
Marketing Is Not What You Say About Your Product. It Is What Your Customers Say to Each Other.

Sep 4, 2026

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6 min read

Marketing Is Not What You Say About Your Product. It Is What Your Customers Say to Each Other.

The founders who figure out marketing early build companies. The ones who don't build products nobody hears about.

Sanju G Prakash
Sanju G Prakash
Equity: The Most Important Conversation Founders Never Have Early Enough

Aug 31, 2026

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7 min read

Equity: The Most Important Conversation Founders Never Have Early Enough

Equity decisions made in the first week of a startup can take down the company in year three. Here is how to get them right.

Sanju G Prakash
Sanju G Prakash
Before You Build Anything, Know How Long You Can Afford to Build It

Aug 28, 2026

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6 min read

Before You Build Anything, Know How Long You Can Afford to Build It

Most founders run out of money before they run out of ideas. Here is how to make sure you are not one of them.

Sanju G Prakash
Sanju G Prakash
How to Find the Right Business Idea Before You Waste a Year on the Wrong One

Aug 24, 2026

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6 min read

How to Find the Right Business Idea Before You Waste a Year on the Wrong One

The right business is not the most exciting idea in the room. It is the one you are uniquely positioned to win.

Sanju G Prakash
Sanju G Prakash
The Invisible Force That Decides Whether Customers Choose You or Your Competitor

Aug 21, 2026

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5 min read

The Invisible Force That Decides Whether Customers Choose You or Your Competitor

Your product could be exactly what someone needs. If they can't immediately tell — they'll buy from someone else.

Sanju G Prakash
Sanju G Prakash
The Fundraising Trap: Why Raising Money Is Not the Same as Building a Company

Aug 17, 2026

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6 min read

The Fundraising Trap: Why Raising Money Is Not the Same as Building a Company

Raising money feels like winning. It isn't. It's the moment the clock starts.

Sanju G Prakash
Sanju G Prakash
The Best Product Rarely Wins. The One More People Hear About Does

Aug 14, 2026

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5 min read

The Best Product Rarely Wins. The One More People Hear About Does

You can build something extraordinary and still fail. Distribution is why.

Sanju G Prakash
Sanju G Prakash
Your First Hire Will Either Make Your Culture or Break It

Aug 10, 2026

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5 min read

Your First Hire Will Either Make Your Culture or Break It

You can fix a bad product. You cannot easily fix a bad culture. And culture is set in the first five hires.

Sanju G Prakash
Sanju G Prakash
The Danger of Building Exactly What Your Customers Ask For

Aug 3, 2026

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5 min read

The Danger of Building Exactly What Your Customers Ask For

Listening to your customers is good advice. Doing exactly what they say is a trap.

Sanju G Prakash
Sanju G Prakash

Startup Ideas

+3

The Tiny Setting That Decides Whether Your Startup Gets Hacked

Jul 31, 2026

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5 min read

The Tiny Setting That Decides Whether Your Startup Gets Hacked

The most common way startups get breached isn't a sophisticated attack. It's a secret in plain sight.

Sanju G Prakash
Sanju G Prakash

Startup Ideas

+2

You Deleted It. Your User Wants It Back. Now What?

Jul 27, 2026

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5 min read

You Deleted It. Your User Wants It Back. Now What?

Deleting data is easy. Regretting it is expensive. Most founders learn the difference too late.

Sanju G Prakash
Sanju G Prakash
How a Successful Launch Can Take Down Your Own Product

Jul 24, 2026

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5 min read

How a Successful Launch Can Take Down Your Own Product

The most dangerous traffic spike isn't from attackers. It's from your own success

Sanju G Prakash
Sanju G Prakash

Startup Ideas

+2

Idempotency Keys: The Concept Standing Between You and Charging Users Twice

Jul 20, 2026

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5 min read

Idempotency Keys: The Concept Standing Between You and Charging Users Twice

The bug that destroys customer trust doesn't announce itself. It waits for a network timeout.

Sanju G Prakash
Sanju G Prakash

Startup Ideas

+3

The Silent Killer: How N+1 Queries Destroy Startups at Scale

Jul 17, 2026

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5 min read

The Silent Killer: How N+1 Queries Destroy Startups at Scale

The bug that takes down your product at 10,000 users is already in your codebase. It was there at 100.

Sanju G Prakash
Sanju G Prakash

Startup Ideas

+3

Your API Is Open for Business — So Are the Attackers

Jul 13, 2026

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5 min read

Your API Is Open for Business — So Are the Attackers

Every startup gets hit eventually. The ones that survive built the door before the flood.

Sanju G Prakash
Sanju G Prakash

Startup Ideas

+3

Liquidation Preferences: The Term Sheet Clause That Decides What You Actually Keep

Jul 10, 2026

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5 min read

Liquidation Preferences: The Term Sheet Clause That Decides What You Actually Keep

The Clause That Decides What You Actually Take Home

Sanju G Prakash
Sanju G Prakash

Solopreneur

+2

The Security Gaps Founders Miss When Vibe Coding a Product Website

Jul 6, 2026

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6 min read

The Security Gaps Founders Miss When Vibe Coding a Product Website

AI coding tools let a solo founder ship a working website in hours. That speed is real. So is the attack surface it creates if you don't know what to harden before you go live

Sanju G Prakash
Sanju G Prakash

Startup Ideas

+3

The Data Room: Your Startup's First Impression on Investors

Jul 3, 2026

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4 min read

The Data Room: Your Startup's First Impression on Investors

The Startup Data Room Explained

Sanju G Prakash
Sanju G Prakash
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Startup Strategist by stratup.ai

Startup Strategist by stratup.ai

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