Sanju G Prakash

Content Director

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Equity: The Most Important Conversation Founders Never Have Early Enough

Aug 31, 2026

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7 min read

Equity: The Most Important Conversation Founders Never Have Early Enough

Equity decisions made in the first week of a startup can take down the company in year three. Here is how to get them right.

Sanju G Prakash

Before You Build Anything, Know How Long You Can Afford to Build It

Aug 28, 2026

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6 min read

Before You Build Anything, Know How Long You Can Afford to Build It

Most founders run out of money before they run out of ideas. Here is how to make sure you are not one of them.

Sanju G Prakash

How to Find the Right Business Idea Before You Waste a Year on the Wrong One

Aug 24, 2026

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6 min read

How to Find the Right Business Idea Before You Waste a Year on the Wrong One

The right business is not the most exciting idea in the room. It is the one you are uniquely positioned to win.

Sanju G Prakash

The Invisible Force That Decides Whether Customers Choose You or Your Competitor

Aug 21, 2026

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5 min read

The Invisible Force That Decides Whether Customers Choose You or Your Competitor

Your product could be exactly what someone needs. If they can't immediately tell — they'll buy from someone else.

Sanju G Prakash

The Fundraising Trap: Why Raising Money Is Not the Same as Building a Company

Aug 17, 2026

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6 min read

The Fundraising Trap: Why Raising Money Is Not the Same as Building a Company

Raising money feels like winning. It isn't. It's the moment the clock starts.

Sanju G Prakash

The Best Product Rarely Wins. The One More People Hear About Does

Aug 14, 2026

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5 min read

The Best Product Rarely Wins. The One More People Hear About Does

You can build something extraordinary and still fail. Distribution is why.

Sanju G Prakash

Your First Hire Will Either Make Your Culture or Break It

Aug 10, 2026

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5 min read

Your First Hire Will Either Make Your Culture or Break It

You can fix a bad product. You cannot easily fix a bad culture. And culture is set in the first five hires.

Sanju G Prakash

The Danger of Building Exactly What Your Customers Ask For

Aug 3, 2026

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5 min read

The Danger of Building Exactly What Your Customers Ask For

Listening to your customers is good advice. Doing exactly what they say is a trap.

Sanju G Prakash

Startup Ideas

The Tiny Setting That Decides Whether Your Startup Gets Hacked

Jul 31, 2026

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5 min read

The Tiny Setting That Decides Whether Your Startup Gets Hacked

The most common way startups get breached isn't a sophisticated attack. It's a secret in plain sight.

Sanju G Prakash

Startup Ideas

You Deleted It. Your User Wants It Back. Now What?

Jul 27, 2026

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5 min read

You Deleted It. Your User Wants It Back. Now What?

Deleting data is easy. Regretting it is expensive. Most founders learn the difference too late.

Sanju G Prakash

Jul 24, 2026

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5 min read

How a Successful Launch Can Take Down Your Own Product

The most dangerous traffic spike isn't from attackers. It's from your own success

Sanju G Prakash

Startup Ideas

Jul 20, 2026

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5 min read

Idempotency Keys: The Concept Standing Between You and Charging Users Twice

The bug that destroys customer trust doesn't announce itself. It waits for a network timeout.

Sanju G Prakash

Startup Ideas

The Silent Killer: How N+1 Queries Destroy Startups at Scale

Jul 17, 2026

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5 min read

The Silent Killer: How N+1 Queries Destroy Startups at Scale

The bug that takes down your product at 10,000 users is already in your codebase. It was there at 100.

Sanju G Prakash

Startup Ideas

Your API Is Open for Business — So Are the Attackers

Jul 13, 2026

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5 min read

Your API Is Open for Business — So Are the Attackers

Every startup gets hit eventually. The ones that survive built the door before the flood.

Sanju G Prakash

Startup Ideas

Liquidation Preferences: The Term Sheet Clause That Decides What You Actually Keep

Jul 10, 2026

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5 min read

Liquidation Preferences: The Term Sheet Clause That Decides What You Actually Keep

The Clause That Decides What You Actually Take Home

Sanju G Prakash

Solopreneur

The Security Gaps Founders Miss When Vibe Coding a Product Website

Jul 6, 2026

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6 min read

The Security Gaps Founders Miss When Vibe Coding a Product Website

AI coding tools let a solo founder ship a working website in hours. That speed is real. So is the attack surface it creates if you don't know what to harden before you go live

Sanju G Prakash

Startup Ideas

The Data Room: Your Startup's First Impression on Investors

Jul 3, 2026

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4 min read

The Data Room: Your Startup's First Impression on Investors

The Startup Data Room Explained

Sanju G Prakash

Startup Ideas

What It Actually Takes to Get Funded in 2026

Jun 29, 2026

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5 min read

What It Actually Takes to Get Funded in 2026

The Evidence Investors Actually Want Before They Write the Check

Sanju G Prakash

Startup Ideas

Oversight Is the Product, Not the Compliance Step

Jun 26, 2026

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4 min read

Oversight Is the Product, Not the Compliance Step

Why the AI Companies Winning Regulated Industries Build Oversight First

Sanju G Prakash

Startup Ideas

Jun 22, 2026

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6 min read

Why the Smallest Market Often Wins

The Wedge Strategy Most Founders Skip — and Regret

Sanju G Prakash

Startup Ideas

What Actually Makes an AI Startup Defensible

Jun 19, 2026

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4 min read

What Actually Makes an AI Startup Defensible

Odyssey raised $310M building world models. Twenty raised $100M building sovereign cyber capability the model layer cannot touch. Neither is betting on the model being smart. Both are betting on something harder to copy

Sanju G Prakash

Startup Ideas

Jun 15, 2026

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8 min read

The Build vs. Buy Decisions That Become the Most Expensive Choices in a Company's History

Technical Debt Is Not a Engineering Problem. It Is a Strategic Tax That Founders Impose on Their Own Companies — and Most Don't Notice Until They're Paying at Scale

Sanju G Prakash

Startup Ideas

The Cognitive Traps That Make Smart Founders Consistently Wrong at the Moments That Matter Most

Jun 12, 2026

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8 min read

The Cognitive Traps That Make Smart Founders Consistently Wrong at the Moments That Matter Most

Good Founders Make Good Decisions Occasionally. Great Founders Build Systems That Make Good Decisions Consistently

Sanju G Prakash

Interviews

The First Twenty People Set the Ceiling. Most Founders Don't Treat the Decision That Way

Jun 8, 2026

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7 min read

The First Twenty People Set the Ceiling. Most Founders Don't Treat the Decision That Way

Talent Density Is the Variable That Predicts Company Outcomes More Reliably Than Almost Any Other — and Most Founders Optimize for the Wrong Version of It

Sanju G Prakash

Startup Ideas

Why Most GTM Failures Are Architecture Failures, Not Execution Failures

Jun 5, 2026

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8 min read

Why Most GTM Failures Are Architecture Failures, Not Execution Failures

Go-to-Market Is Not a Sales Plan. It Is a System Design Problem — and Most Founders Are Solving the Wrong One

Sanju G Prakash

Sanju G Prakash

Equity: The Most Important Conversation Founders Never Have Early Enough

Before You Build Anything, Know How Long You Can Afford to Build It

How to Find the Right Business Idea Before You Waste a Year on the Wrong One

The Invisible Force That Decides Whether Customers Choose You or Your Competitor

The Fundraising Trap: Why Raising Money Is Not the Same as Building a Company

The Best Product Rarely Wins. The One More People Hear About Does

Your First Hire Will Either Make Your Culture or Break It

The Danger of Building Exactly What Your Customers Ask For

The Tiny Setting That Decides Whether Your Startup Gets Hacked

You Deleted It. Your User Wants It Back. Now What?

How a Successful Launch Can Take Down Your Own Product

Idempotency Keys: The Concept Standing Between You and Charging Users Twice

The Silent Killer: How N+1 Queries Destroy Startups at Scale

Your API Is Open for Business — So Are the Attackers

Liquidation Preferences: The Term Sheet Clause That Decides What You Actually Keep

The Security Gaps Founders Miss When Vibe Coding a Product Website

The Data Room: Your Startup's First Impression on Investors

What It Actually Takes to Get Funded in 2026

Oversight Is the Product, Not the Compliance Step

Why the Smallest Market Often Wins

What Actually Makes an AI Startup Defensible

The Build vs. Buy Decisions That Become the Most Expensive Choices in a Company's History

The Cognitive Traps That Make Smart Founders Consistently Wrong at the Moments That Matter Most

The First Twenty People Set the Ceiling. Most Founders Don't Treat the Decision That Way

Why Most GTM Failures Are Architecture Failures, Not Execution Failures

Startup Strategist by stratup.ai

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