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Today’s Sponsor

Shoppers are adding to cart for the holidays

Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.

Read the guide to get your CTV campaign live in time for the holiday rush.

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Here is a preview of our upcoming book. We will deliver chapter previews and more every Monday. Stay tuned.

Day 20

E2E: The Long Walk

You’ve built the machine. Website, MVP, landing page, payment flow, traction funnel—all components are live and connected. You’ve been sprinting for nineteen days, shipping features, pushing content, and optimizing conversions. Today, you stop running and start walking.

You’re going to walk the entire path a stranger would take to discover, evaluate, and experience your product from the first click on your cold email to the moment they either find value or abandon ship.

This day requires you to become your own user. Cold, skeptical, and unimpressed because that’s exactly how your first real user will feel if anything breaks, drags, or confuses. Before you invite traffic, ask for feedback, or chase growth, you need to like your own funnel.

When you build something, you carry invisible knowledge. You know what that button should do. You understand why that form field exists. You can mentally skip over the loading screen because you know what's coming next. This knowledge makes you a terrible user.

Your brain fills in gaps that real users can't fill. You forgive friction that strangers won't tolerate. You assume context that doesn't exist outside your head.

This is what Day 20 prevents before you scale, optimize, and assume your funnel works.

To succeed, you need to get answers to these questions: Does the promise in your cold email match the experience on your landing page? Does your landing page set expectations that your product actually fulfills? Can someone move from curiosity to value without getting confused or frustrated?

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