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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Here is a preview of our upcoming book. We will deliver chapter previews and more every Monday. Stay tuned.
Day 20
E2E: The Long Walk
You’ve built the machine. Website, MVP, landing page, payment flow, traction funnel—all components are live and connected. You’ve been sprinting for nineteen days, shipping features, pushing content, and optimizing conversions. Today, you stop running and start walking.
You’re going to walk the entire path a stranger would take to discover, evaluate, and experience your product from the first click on your cold email to the moment they either find value or abandon ship.
This day requires you to become your own user. Cold, skeptical, and unimpressed because that’s exactly how your first real user will feel if anything breaks, drags, or confuses. Before you invite traffic, ask for feedback, or chase growth, you need to like your own funnel.
When you build something, you carry invisible knowledge. You know what that button should do. You understand why that form field exists. You can mentally skip over the loading screen because you know what's coming next. This knowledge makes you a terrible user.
Your brain fills in gaps that real users can't fill. You forgive friction that strangers won't tolerate. You assume context that doesn't exist outside your head.
This is what Day 20 prevents before you scale, optimize, and assume your funnel works.
To succeed, you need to get answers to these questions: Does the promise in your cold email match the experience on your landing page? Does your landing page set expectations that your product actually fulfills? Can someone move from curiosity to value without getting confused or frustrated?
Preview Note: This is just the opening of chapter 20. The full chapter helps you validate your funnel by going through each of the steps carefully.
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Disclaimer: The startup ideas shared in this forum are non-rigorously curated and offered for general consideration and discussion only. Individuals utilizing these concepts are encouraged to exercise independent judgment and undertake due diligence per legal and regulatory requirements. It is recommended to consult with legal, financial, and other relevant professionals before proceeding with any business ventures or decisions.
Sponsored content in this newsletter contains investment opportunity brought to you by our partner ad network. Even though our due-diligence revealed no concerns to us to promote it, we are in no way recommending the investment opportunity to anyone. We are not responsible for any financial losses or damages that may result from the use of the information provided in this newsletter. Readers are solely responsible for their own investment decisions and any consequences that may arise from those decisions. To the fullest extent permitted by law, we shall not be liable for any direct, indirect, incidental, special, or consequential damages, including but not limited to lost profits, lost data, or other intangible losses, arising out of or in connection with the use of the information provided in this newsletter.
