“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal

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Here is a preview of our upcoming book. We will deliver chapter previews and more every Monday. Stay tuned.

You shipped quietly, resisting the urge to blast it. Now, we have to analyze whether anyone cared enough to act, even slightly.

This chapter is your post-launch diagnostic, a step-by-step breakdown of what to look for, how to read between the lines, and what to do if your inbox is still empty the morning after.

Launch results are incredible for intelligence gathering. Every response, or the lack thereof, is data. They help you to analyze where you went wrong.

Every diagnostic done today is targeted to serve three strategic functions:

Signal Amplification: Genuine interest can even come in subtle forms. These may include a LinkedIn profile view from a decision-maker, a bookmark of your landing page, or a forwarded email to a colleague. The job is to surface and amplify these signals before they fade.

Pattern Recognition: Raw launch data is rarely self-explanatory. You’re looking for the story beneath the numbers—what’s resonating, what’s being ignored, and where friction lives. Pattern recognition helps you separate noise from the narrative.

Strategic Calibration: Every launch teaches you something about your market positioning, your messaging clarity, and your audience targeting. But only if you know how to extract those lessons systematically.

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

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