“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal

Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.

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Here is a preview of our upcoming book. We will deliver chapter previews and more every Monday. Stay tuned.

When you launch in a storm, no one expects blue skies. They just want to know you’re still flying.

Today, your product is going to leave your hands and enter the feed. This is Phase 2 of the Hybrid Launch Framework we discussed on day 23.

You can’t grow in a vacuum. Until your product is exposed to an external audience, you don’t know how it performs in the real world. A public launch forces confrontation with the market:

· Do people understand your product immediately?

· Is your positioning strong enough to earn clicks?

· Are people outside your personal network willing to try or share it?

But before you seek answers for these in the real world, make sure your understanding of certain foundations is right.

Platform Optimization: Different channels, like Product Hunt, Hacker News, LinkedIn, Twitter, and Reddit, have their own unwritten rules, peak engagement windows, and audience expectations. You must be able to speak each platform’s native language instead of broadcasting the same message everywhere.

Message Velocity: Your launch message must travel fast enough to create momentum before algorithmic decay sets in. This means prepositioning content, coordinating timing, and having conversation-ready responses.

Social Proof Manufacturing: Without existing followers, you must create evidence of value within the launch window itself. This comes from showcasing early user results, demonstrating clear problem-solving, and generating authentic conversations that others can observe.

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

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