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Here is a preview of our upcoming book. We will deliver chapter previews and more every Monday. Stay tuned.

You only get one first impression. But if you make it count, you get dozens of second chances.

Day 26^th marked the moment you’ve been building toward. Now, just like after the quiet launch, we’re not jumping straight into analysis (Day 24) or iteration (Day 25). This chapter is about maximizing momentum while the attention is still warm.

The difference between the post-launch response and your Day 24 analysis is that speed matters exponentially now.

The 48 hours following a public launch represent your highest-leverage window for momentum amplification. You need to have systems to capture, nurture, and accelerate the energy at launch velocity.

The initial launch gave you enough time to thoughtfully analyze patterns and iterate systematically. Now, the same prospect who might convert today will be cold tomorrow. The journalist who's interested this afternoon will move on to other stories by evening.

You're operating in a compressed timeline where response velocity determines conversion probability. During this time, it’s critical not to fall into these familiar traps:

1. Freeze under volume: Getting overwhelmed by notifications and responding to nothing effectively.

2. Spray generic response: Replying quickly but with copy-paste messages that kill momentum.

3. Perfect your way to irrelevance: Crafting beautiful responses that arrive too late to matter.

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