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Here is a preview of our upcoming book. We will deliver chapter previews and more every Monday. Stay tuned.
Day 28
From Flash To Framework
One of the most frightening aspects of a business launch is that your network effect will start evaporating after 72 hours. But you cannot simply let your engagement drop back to pre-launch levels within 10 days. The conversations you started yesterday need to become customers, and the connections you made must transform into a growth engine.
For this, you must engineer systematic conversion of everything you captured yesterday into business infrastructure that works without launch momentum.
The Momentum Decay Problem
Launch momentum follows a predictable decay curve. Without systematic intervention, here’s what happens to yesterday’s wins:
· Hot prospects cool off: Their urgency was context-dependent on launch excitement.
· Conversations go dormant: Without clear next steps, engagement naturally drops.
· Social proof becomes stale: Yesterday’s testimonials lose their freshness and impact.
· Network effects stall: Referral opportunities get forgotten or postponed.
· Authority window closes: Industry attention moves to the next new thing.
Now, let’s try and transform your opportunities into self-sustaining systems before they decay.
The Bridge Engineering Framework
Think of today's work as engineering multiple bridges simultaneously. Each bridge has different structural requirements and different success metrics:
Bridge Type | Transformation Goal |
Conversation → Revenue | Move your hottest prospects from interested to paying |
Attention → Authority | Convert temporary visibility into lasting credibility |
Connection → Community | Turn individual relationships into network effects |
Momentum → Machine | Build systems that generate ongoing growth without fresh launches |
Preview Note: This is just the opening of chapter 6. The full chapter helps you setup a business infrastructure to transform your opportunities into self-sustaining systems before they decay.
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