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Here is a preview of our upcoming book. We will deliver chapter previews and more every Monday. Stay tuned.
Day 22
Skin in the Game
The countdown has begun. Everything you’ve built, tested, and refined over the past three weeks now stands at the threshold of reality. By now, you’re prepared for every scenario you can control.
If you’ve followed all the steps right, your launch should feel anticlimactic because all the real work happened in the weeks before. That’s the paradox of a well-executed launch: the more thoroughly you’re prepared, the less dramatic the moment itself becomes. If the previous chapters were about building the machine and testing it from every angle, this chapter is about ensuring the entire system operates as a single synchronized unit the moment it goes live.
To succeed in the launch, you need to synchronize execution across the below-given critical functions. Each must achieve “go” status independently before launch proceeds.
Infrastructure Testing
Bandwidth and Performance Testing: Your servers must handle traffic spikes gracefully. Use load testing tools to simulate 10x your expected traffic and verify your response times remain acceptable. Configure auto-scaling rules that activate before performance degrades.
If traffic exceeds expectations, activate scaling procedures, prioritize core functionality, communicate transparently about any performance issues, and prepare additional infrastructure quickly.
If traffic underperforms, stick to your communication plan, gather feedback actively, analyze traffic sources for optimization opportunities, and avoid panic-driven changes to your messaging.
Payment Gateway Resilience: Payment failures kill launches. Test your payment processing under load, verify your error handling works correctly, and ensure you have backup payment methods configured. Monitor payment success rates in real-time during launch.
Monitoring and Alert Systems: You need to know about problems before your users do. Configure alerts for key metrics like response time, error rates, and conversion performance. Ensure alerts reach the right people with the authority to take action.
Database Performance: Verify your database can handle increased query volume, ensure your indexes are optimized for your most common operations, and have database scaling plans ready to execute.
Third-Party Dependencies: Every external service you depend on becomes a potential point of failure. Map all your critical dependencies, verify their status pages are accessible, and have backup plans for your most critical integrations.
Preview Note: This is just the opening of chapter 6. The full chapter helps you filter, test, and validate demand of your product in the market.
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Disclaimer: The startup ideas shared in this forum are non-rigorously curated and offered for general consideration and discussion only. Individuals utilizing these concepts are encouraged to exercise independent judgment and undertake due diligence per legal and regulatory requirements. It is recommended to consult with legal, financial, and other relevant professionals before proceeding with any business ventures or decisions.
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